The City of Redwood City maintains an Economic Development Office to implement the economic development goals of the City. Services include business attraction and site selection assistance, access to labor force data and community demographics, business recruitment and business retention and expansion assistance. The goal of these efforts is to market the City’s many economic advantages in order to enhance the competitiveness of our local economy and to maintain a strong and diverse revenue and job base on the Peninsula.

New Economic Development Work Plan

In the past decade, Redwood City has experienced a major transformation as a community primarily due to new residential and commercial development and a positive change to Redwood City's image and its desirability as a location for new residents and businesses. The City's Downtown has also undergone a significant change and now thrives as a destination for workers, residents and visitors. As one of the City's seven Strategic Initiatives, economic development is connected to each of the City's six other Strategic Initiatives and with the City Council's priority initiatives that support housing, children and youth and transportation. 

While it is not possible to control most elements of an economy or market, a community can be better prepared for economic fluctuations by having a comprehensive economic development program and work plan in place. A comprehensive economic development work plan is based on fundamental practices used by practitioners in the field and implemented in communities in the U.S. and the rest of the world. The fundamental practices are tailored to meet a community’s specific economic strengths, weaknesses, opportunities and challenges.

Nine key objectives provide a framework for specific tasks in the Proposed Economic Development Work Plan. Work Plan highlights include expanding tax and other revenue opportunities, maintaining a strong business retention and expansion program, expanding workforce housing, increasing entertainment opportunities for families and youth, and collaborating with local and regional transportation and economic development programs. 

On May 6, 2019, the City Council adopted a two-year Economic Development Work Plan. Go here for the FY 2019-20 and FY 2020-21 Work Plan and here for the staff presentation about the Work Plan.

The City’s economic development function is located in the City Manager’s Office and staffed by Don Burrus, Economic Development manager.

Use the linked icons below to explore various facets of economic development in Redwood City.


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