Downtown Retail Task Force

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While Downtown Redwood City has a thriving restaurant and entertainment scene and a low vacancy rate, the City is exploring how to enhance Downtown retail. The City Council appointed a volunteer task force composed of local business and property owners, real estate professionals and community members and asked them to develop recommendations to help strengthen retail offerings downtown. The Downtown Retail Task Force (Task Force) discussed current retail trends; comparing Redwood City and five other Peninsula downtown area's key demographic indicators, rents, vacancy levels, retail mix, and zoning regulations; and evaluating best practices used by other communities to strengthen and preserve retail in their downtown. The Task Force presented recommendations to the City Council on January 28, 2019. 

Who is on the Retail Task Force?

 The Task Force is composed of 12 individuals in the the following categories:

  • Property Owners 
  • Existing Merchants 
  • Leasing Professionals 
  • Community Member 
  • Downtown Business Group 
  • Redwood City Improvement Association

In the long term, the Task Force will involve property owners on Main Street, the 2600 block of Broadway, and the rest of Broadway, including Theatre Way.

Next Steps

The Downtown Retail Task Force presented a vision for City Council consideration at their January 28, 2019. Following the review of the task force findings and recommendations, staff hosted a Downtown Retail community meeting to present the findings and recommendations of the Downtown Retail Task Force. Over 25 community members attended the meeting and provided feedback. Staff will present policy options and a proposed retail action plan for the City Council consideration at their July 22 meeting. 

Helpful Documents

Downtown Indicators

January 28, 2019 City Council Presentation

January 28, 2019 Staff Report