An extensive research study asked California citizens and public officials “Why are parks important to you?” The research, sponsored by the California Park & Recreation Society (CPRS), a nonprofit, professional and public interest organization with more than 4,000 members, was used to develop the first-ever brand of the profession. “Parks Make Life Better!” is now being launched by CPRS members statewide, including the City of Redwood City.
Overwhelmingly, survey respondents value parks and recreation as an essential community service. Virtually every California household (98%) reported visiting a park during the past year. Forty-two percent visited a park at least several days a week; 26% visited at least once a week, and 68% visited at least monthly. Of these, 55% go with spouse or partner, 53% with kids, 48% with family, 46% with a friend. Only 5% of the users indicated they go alone.
CPRS used the research findings to develop the first-ever brand promise and brand identity for parks and recreation. The brand promise incorporates the benefits Californians reported as most important; the many ways parks and recreation make their lives and communities better. Specifically, parks and recreation make life better now and in the future by providing:
- Access to the serenity and inspiration of nature
- Outdoor space to play and exercise
- Facilities for self-directed and organized recreation
- Positive alternatives for youth which help lower crime and mischief
- Activities that facilitate social connections, human development, therapy, the arts and lifelong learning
In short, parks and recreation services make Californians’ lives better.
How does parks and recreation make your life better?
Safe, outdoor space
For us, the biggest benefit is a safe, outdoor play space for our kids today...and as they grow.
Beauty and serenity
Being in nature makes one feel alive. We're very fortunate to have beautiful spaces so close to home.
Parks are made for moving at your own pace. And, recreation programs make it easy to stay healthy.
Neighborhood parks are an escape, a place to run around and play.
Socializing and learning
Parks are like holidays, bringing us together to share good times. They are the common ground that connects us all.
Valued today and always
Parks enrich our lives. They add value to our homes and neighborhoods. Individually and as a community, we'll always have that need.
Come out and enjoy any one of Redwood City's 30 parks and hundreds of recreation programs and services that are offered by our Department. Please go to www.redwoodcity.org/parks for more information.
PARKS MAKE LIFE BETTER!